Customer Experience Management
Building Digital Journeys is just the beginning. The real challenge for Financial Institutions is to ensure their ability to bring prospects into these journeys and then ensure that the journey is completed without drop-offs.
The first step towards world class customer experience management is to collect granular data on customer journeys with the ability to segment customer behaviour across domain-relevant attributes (for example, credit score in lending scenarios). We help implement MoEngage and Amplitude, two platforms that provide a core capability of event data capture, analysis and subsequent omnichannel outreach.
Our Approach
Using data-driven insights and AI, we can help you tailor every interaction to the unique needs of your customers. From onboarding to daily transactions, we can help ensure a smooth and consistent experience across channels, whether on mobile, web, or in-app which is fit for purpose for each customer segment within the context of each type of interaction.
Our deep domain expertise in Financial Services allows us to help you build solutions that optimize the capabilities of your entire technology stack: core systems, payment solutions and digital front ends.
Continuous Experience Optimization
The digital experience is never static. Our team can help continually monitor and optimize user experiences using real-time analytics and customer feedback. We identify pain points, implement improvements, and ensure that your digital services stay ahead of evolving customer expectations.
Success Stories
AdalFi expands Lending Volume by 4X thru Omnichannel Customer Experiences
AdalFi, a Digital Lending fintech, was seeking to improve its customer outreach and reduce digital journey drop-offs. Techlogix implemented MoEngage, an omnichannel Customer Experience Management platform, for AdalFi and helped increase loan volumes by 4X over a 12-month period.
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